Creative Strategy & Ideation
Ideas are easy. Making them work is the job.
Intro:
I work with brands, cultural organisations and commissioners who need strategic thinking that goes beyond the obvious — and someone who can stay in the room from concept to delivery.
Twenty years of making things happen across TV, live events, digital and immersive experiences means I know what works, what doesn't, and what your audience actually wants.
What I Offer:
Live event production — from sold-out orchestral spectaculars to intimate cultural events. Built around audience experience, not just logistics.
Digital launches and campaigns — strategy that connects online activity to real-world outcomes. Particularly strong on cultural sector, creative industries and hard-to-reach audiences.
Immersive and interactive experiences — concepts that put audiences at the centre. Developed and delivered across theatre, gaming, broadcast and heritage contexts.
Content and comms strategy — narrative-led, platform-aware, and written to sound like a human being.
©Scott Salt_Big Blue Whale66
Why Work With Me?
I'm not a consultant who hands you a deck and disappears. I've produced, directed, performed and built the tech. I know what it takes to get from a good idea to a room full of people who are genuinely moved by it. My clients include cultural institutions, broadcasters and brand partners who want work that reaches audiences they haven't been able to reach before.